Insight
Screens have gotten a bad rap because they're so distracting.
Screens have gotten a bad rap because they're so distracting.
Big idea
For Kindle, that's a good thing because it immerses them into something incredible.Â
For Kindle, that's a good thing because it immerses them into something incredible.Â

Installation
People can interact with a screen at the mall or waiting at a bus stop.
People can interact with a screen at the mall or waiting at a bus stop.
